Sparkbase
The Hard Truth: Most B2B Outreach Gets Ignored.
Generic messages, irrelevant pitches, and sheer volume mean that most outreach efforts never capture attention, let alone drive meaningful conversations.
Relevance Gap Prospects instantly delete messages that don't speak directly to their specific needs, challenges, or context.
The Volume Trap Pressure to hit activity metrics forces many teams into high-volume, low-quality tactics. This yields abysmal response rates (often <1%).
Research Bottleneck Crafting truly relevant outreach demands deep research, but SDRs are strapped for time.
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